Often referred to as the Peach State, Georgia boasts a rich history of peach cultivation that dates back to the 18th century. The state’s warm climate and fertile soil provide the perfect conditions for growing this juicy, sweet fruit. Every summer, peach season brings an abundance of this beloved fruit to markets, kitchens, and cocktail bars across the state and beyond.
The History of Georgia Peaches
Peaches were first introduced to Georgia by Franciscan monks in the 1500s, but it wasn’t until the mid-1800s that peach farming began to flourish. Samuel H. Rumph, a pioneering horticulturist, developed the Elberta peach, which became the standard for quality and flavor. This variety’s success helped establish Georgia as a leading peach producer.
By the early 20th century, Georgia peaches were being shipped nationwide, cementing their reputation for superior taste. The state now produces over 130 million pounds of peaches annually, making it one of the top peach-growing states in the country. Peach festivals, tours of orchards, and roadside stands selling fresh peaches are cherished traditions that celebrate this iconic fruit.
Introducing Peach-Flavored Vodka by Distillery of Modern Art
As peach season rolls in, Distillery of Modern Art is celebrating our state’s flavorful bounty by sharing Peach-Flavored Vodka across the country. This innovative spirit captures the essence of Georgia peaches, offering a delicious and versatile addition to any cocktail enthusiast’s collection.
The Peach Perfect Campaign: Spreading the Peachy Joy
To launch this peach season, Distillery of Modern Art has embarked on an ambitious marketing campaign. They have curated and sent out over 50 influencer boxes to prominent cocktail influencers across the country. Each box includes a bottle of the Peach-Flavored Vodka, recipe cards for creative cocktails, and a custom tasting glass.
These influencer boxes are designed to showcase the versatility and quality of the vodka, encouraging influencers to create and share their own peach-themed cocktails with their followers. By leveraging the power of social media and the credibility of well-known influencers, the campaign aims to generate buzz and excitement around the product.
Conclusion
Peach season in Georgia is a time of celebration and tradition, and the Distillery of Modern Art has successfully tapped into this cultural moment with their Peach-Flavored Vodka. Through a well-executed influencer campaign, they have not only introduced a new product but also paid homage to the state’s rich history of peach cultivation. As more people discover and enjoy this unique vodka, the legacy of Georgia peaches continues to grow, one delicious sip at a time.